100 Years of Quality, Service and Value
Book
Year
2014
Client
Coles
Services
Research and interviews, writing, editing, design, typesetting, photography, image retouching, proofreading and production.
Short Description
Another iconic brand we’ve had the privilege of working with, Coles has been serving Australians for more than 100 years. To celebrate its centenary, we worked with Coles to craft this special gift. Given to every Coles team member in the centenary year, its purpose was to strengthen the company’s internal culture.
Colourful and vibrant – like the fresh produce section of the supermarket – the book is full of glossy images, historical fragments, timelines and anecdotes that tell the history of Coles and a changing Australia.
The book came up really well and we have had many approving comments about it; it’s an ideal way to celebrate a centenary. Thanks for all your hard work and the end result.
The chapter openers were always going to include photographic closeups of fresh food – blueberries and carrots and all sorts of yummy fruit and veg. And then at sign-off, the CEO took one look and said,’They should all be red.’ He was absolutely correct! So, Coles delivered a huge box of red fruit and veg to our photographer and the book ended up with red apples, tomatoes, strawberries and capsicums in the openers. It’s gorgeous.