Year
2018
Client
Akubra
Services
Research, interviews, writing, editing, design, typesetting, photography, content management, image retouching, proofreading and print management, film production, film direction and editing, installation content and design, project management.
Short Description
The people behind the iconic Akubra brand wanted to share how seven generations of their family created Australia’s greatest fur felt hat-making business. The purpose? To record a family history, thank people close to them and celebrate how craftsmanship will always outshine fast fashion.
For the launch, we designed a 10-metre-long timeline that captured the highlights of Akubra’s story . Today, those walls reside in the Akubra factory, reminding staff of their part in a broader story.
The result? A family business story that captures the spirit, tenacity and beauty of Australia's most iconic hat brand and the family behind it.
My kids just love it, and you should’ve seen how excited the board was!
Initially, the Keirs weren’t even sure they had a story to tell. So we spent time talking to the family, friends and suppliers to uncover stories they didn’t know they had. Then we spent more time sourcing images to complement the ones in their family archives.